Notes and Resources


1. Natural Products Insider, “Nielsen Integrating NMI’s LOHAS Model,” February 26, 2008,

2. Grocery Manufacturers Association and Deloitte, Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights, 2009,

3. John Hechinger and Joseph Pereira, “Socially Conscious Investors Fear Ben & Jerry’s Could Lose Its Flavor,” Wall Street Journal, February 4, 2000.

4. Gasoline Alley Foundation,

5. Green Seal, “82 Percent of Consumers Buying Green Despite Battered Economy,” 2009, ...

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