16. Shooting Product
At one time, Figure 16.1 was my magnum opus. It was a bare-bones setup: just three bare-bulb flashes and the product laid out on a tile floor in the JackThreads office hallway. It was the birthplace of my whole run-and-gun, make-it-work ethos. I was the lifestyle photographer for JackThreads during the company’s first couple of years in Columbus, before it moved to New York City.
Figure 16.1 The shot that started it all. I took this shot on a tile floor in the JackThreads office hallway in 2011, using nothing but three bare-bulb flashes.
Of course, now all I see when I look at that old photo is how blown out the highlights ...
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