• What marketing techniques worked for Pacific Pillows and why
• How adding simple features can increase sales
• How outsourcing your task can save you money
• How to use eBay in conjunction with the Yahoo! store to increase orders
In the previous chapter, we deconstructed a digital product store. But the majority of online stores sell manufactured goods—physical products produced by either another company or you that must be shipped or picked up by customers.
In this chapter, we deconstruct Pacific Pillows (www.pacificpillows.com), a manufactured product store. Before starting Pacific Pillows (see Figure 10.1), owners Craig and Abby Clark owned DealCat.com, selling electronic goods such ...