Chapter 2. The Benefits of Affiliate Marketing
Chapter Summary |
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Talking sock puppets, imploring piggy banks, hamsters shot from cannons—are these any way to drive traffic to your eBusiness? Dot-com advertisers in the last few Super Bowls thought so—some of whom are paying the ultimate price of such ads by draining their corporate coffers of much-needed operating capital. With customer acquisition costs running at unsustainable levels, tomorrow’s eBusinesses must find more cost-effective ways to attract customers to their sites. One way to get a better ROI (return on investment) is to use affiliate marketing. Setting up a successful affiliate program can increase your shelf space, company visibility, and help you sell more products or services. ... |
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