Don’t Let Up

After the first set of short-term wins, a change effort will have direction and momentum. In successful situations, people build on this momentum to make a vision a reality by keeping urgency up and a feeling of false pride down; by eliminating unnecessary, exhausting, and demoralizing work; and by not declaring victory prematurely.

—from Step 7 of The Heart of Change


The momentum created by short-term wins often propels the change effort forward, and enables stakeholders to tackle the bigger and deeper changes that will deliver the real benefits. However, it is essential to recognize the dangers that can follow short-term successes, and to realize that the change process can still fail to take root. It is not ...

Get Successful Organizational Change: The Kotter-Cohen Collection (2 Books) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.