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Superconsumers
book

Superconsumers

by Eddie Yoon
November 2016
Beginner to intermediate content levelBeginner to intermediate
240 pages
3h 21m
English
Harvard Business Review Press
Content preview from Superconsumers

notes

 

Chapter 1

1.KPMG International, Forecasting with Confidence, publication 308-743, September 2007, http://www.kpmg.com/dutchcaribbean/en/services/Advisory/Documents/forecasting-with-confidence.pdf.

2.Larry Kim, “30 Inspiring Billion-Dollar Startup Company Mission Statements,” Inc., November 5, 2015.

Chapter 3

1.Tuck Communications, “Private-Label Products in the Manufacturer-Retailer Power Balance,” Tuck Today (Tuck School of Business at Dartmouth), Fall 2008 (published online on August 19, 2010, http://www.tuck.dartmouth.edu/news/articles/private-label-products-in-the-manufacturer-retailer-power-balance).

2.Karen Collier and Chad Van Estrop, “Time Supermarket Customers Spend at Different Shelves Is Revealed,” (Victoria) Herald Sun, August ...

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Publisher Resources

ISBN: 9781633692084