Chapter 1

1.KPMG International, Forecasting with Confidence, publication 308-743, September 2007,

2.Larry Kim, “30 Inspiring Billion-Dollar Startup Company Mission Statements,” Inc., November 5, 2015.

Chapter 3

1.Tuck Communications, “Private-Label Products in the Manufacturer-Retailer Power Balance,” Tuck Today (Tuck School of Business at Dartmouth), Fall 2008 (published online on August 19, 2010,

2.Karen Collier and Chad Van Estrop, “Time Supermarket Customers Spend at Different Shelves Is Revealed,” (Victoria) Herald Sun, August ...

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