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Sustainability Delivered by Madeleine Pullman

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CHAPTER 2

Planning for Sustainability in the Supply Chain

Companies can do many things to be more sustainable. However, as noted in chapter 1, not all sustainability initiatives are the same. Different actions have different risk and return profiles, from low-risk, high-return ecoefficiencies, to bolder moves like reworking a product line to be more green, or launching a new company that has social and environmental improvement goals at its core. Thus, while many companies today see little need to justify ecoefficiencies, which are often easy to implement and widely acknowledged to benefit the bottom line, most companies will want to analyze the benefits and drawbacks of major sustainability initiatives before taking them on.

This chapter aims ...

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