Growing With Sustainability and Social Mission
In its Fight for a Healthier Planet, Patagonia Boosts its Power
Patagonia (Figure 2-3.1) has become a standard-bearer for companies who practice the operational model that doing good work for the planet creates new markets and strengthens their financial position. It has a manufacturing capability, retail distribution, a solid one billion dollars in annual revenue, and a cadre of devoted followers, and is an active supporter of world-benefiting causes. It applies considerable corporate energy and enlightened leadership to practice and promote corporate sustainability and related enterprises.
Figure 2-3.1 Patagonia, Brattle Street, Cambridge, Massachusetts
Photo courtesy: Patagonia ...
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