CHAPTER 3-7

El Palacio de Hierro

The Department Store as a Community Asset

The Veracruz Store Is Customer-Centric

In Mexico, El Palacio de Hierro can trace its origin back to 1850 as the Las Fabricas de Francia in Mexico City. It now numbers over two dozen free-standing stores around the country (Figure 3-7.1).

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Figure 3-7.1 With its striking blue exterior, El Palacio de Hierro Veracruz integrates with its coastal environment

Photo courtesy: Jaime Navarro; El Palacio de Hierro

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Figure 3-7.2 The central circular atrium opens to the store’s two selling ...

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