A Circular Store: Madewell & thredUp
Figure 6-2.1 Circular Store in Brooklyn, sponsored by Madewell and thredUP
Photo courtesy: thredUP
thredUP, a major online resale platform, and apparel brand Madewell launched “A Circular Store,” in Brooklyn, New York, featuring secondhand Madewell pieces sourced from thredUP (Figures 6-2.1 and 6-2.2). Its objective is to educate consumers to make clothes last and why keeping them in use is important. The store is a limited edition extension of the online Madewell Forever denim resale site, and marks the first time customers can shop a full assortment of previously owned Madewell, ...
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