Chapter 1 Sustainability in 2020 and Beyond
The transformation of companies—even entire industries—is not new. DHL and FedEx reinvented shipping in the 1970s.i Apple created new products seemingly before individuals knew they wanted them.
The transformation happening today is underpinned by a profound realization. Across industries today, companies increasingly recognize that the “take–make– waste” industrial model is no longer viable. That model is being replaced by a new circular economy that offers significant business opportunity by creating wealth from waste.”ii
The Drivers: Economics 101
In a nutshell, here is the problem—and opportunity: Human society has bumped up against the limits of economic and natural systems.
Modern industrialism ...
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