CHAPTER 2

Sustainability

Introduction

While debate continues regarding the appropriate level of government intervention via regulation in the marketplace, one area in which government involvement appears to be steadily increasing is social conduct. At the same time, consumers are demanding greater transparency on environmental and social matters from the companies asking them to ­purchase their products and services, and investors are incorporating social responsibly into their assessments of the overall performance of portfolio companies.1 These trends have served as the catalyst for interest in “sustainable entrepreneurship,” which has been described as the continuing commitment by businesses to behave ethically and contribute to economic ...

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