April 2016
Intermediate to advanced
240 pages
7h
English
Content preview from Sweat Equity
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CHAPTER 3 Barry and the Art of Boutique Fitness
Barry Jay remembers the day that changed his life, because for years he carried the membership card in his wallet. The date was August 4, 1988. The card is from a Los Angeles gym called Sports Connection.
Five years of hard living in L.A. had taken its toll. Then-25-year-old Barry started going to the gym, and soon he started working at their front desk. Next he was an instructor. Then he was a sought-after instructor.
Now, he’s the man behind an eponymous chain of boutique fitness outlets, with locations on the American coasts, London, and Oslo. His company is worth upwards of $100 million, about 20 years after its creation, and won a coveted private equity investment in 2015.
The décor at ...
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