CHAPTER 1

Introduction: Toward an ISSIP T-Shaped Curriculum and Research Framework

The International Society of Service Innovation Professionals (ISSIP, see http://issip.org) is a nonprofit professional association established in 2012 to provide an umbrella professional association for students, faculty, practitioners, policy makers, and others interested in advancing service innovation as a set of methods, techniques, and tools used within a community of practice. The ISSIP “umbrella” was in full recognition and acknowledgment that service innovation was studied, in some form, across a wide range of academic discipline areas including engineering, management, operations, marketing, computing, design, social sciences, and others. The need for ...

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