About the Editors

Yassi Moghaddam, MBA, MSc, is the Executive Director of International Society of Service Innovation Professionals (ISSIP), a nonprofit organization that has partnered with industry leaders including IBM, Cisco, GE, JST, and several universities to promote people-centered innovation across the globe. She is also the Managing Director of Stradanet, a Silicon Valley-based boutique consulting firm that helps organizations grow through innovative go-to-market strategies. Some of her clients are VMWare, Cisco Systems, Northeastern University, Wells Fargo, EMC, Corning, Applied Materials, Mojo Mobility, New Venture Partners. Yassi brings over 25 years of service and product innovation experience with Fortune 500 companies as well ...

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