Subscribe to Services
Apple used to mostly sell you things, whether it was hardware, software, or digital downloads. True, you could rent movies, but you could only subscribe to iCloud storage for quantities above the meager included amount that comes with every iCloud account.
But at the scale of Apple’s device sales, it’s hard to reap the same kind of growth over time. With the growth in hardware slowing as a percentage, Apple has increasingly turned to subscription offerings, the market for which seemed unbounded. Particularly as they knew their customers were happy to pay recurring fees to Netflix, Spotify, Amazon, and other firms for streaming video, on-demand music, security-camera storage, and lots of other stuff.
That led to Apple Music, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access