CHAPTER 11
Creating a Culture of Innovation and Discovery
If you are a parent, can you say what the next big toy will be that your kids will just have to have when their birthday comes around? If you aren’t a parent, can you say what the next trendy electronic gizmo will be that people will stand in line for as they did for the iPhone™ or Wii™? Can you say what the next totally ridiculous trend like Pet Rocks will be?
Most people will claim to have no idea. And that’s okay, because innovative approaches are never obvious until you see them. If the ideas were obvious, they wouldn’t be innovative. If someone had the ability to foresee such innovations on a regular basis, he or she would be retired on a nice, pretty island somewhere enjoying well-earned riches!
In this chapter, we will wrap the book up with some perspectives on how to create a culture of innovation and discovery. This chapter is meant to be fun and lighthearted and provide some food for thought. Most of the concepts are commonly discussed, but it is worth reviewing them and considering how an organization can apply these well-established principles to the area of big data and advanced analytics. By the way, if you like Pet Rocks, check out the modern USB Pet Rock at ThinkGeek.com!1
SETTING THE STAGE
Silly Bandz® and Jibbitz™ are just two recent examples of innovative products that came out of nowhere and took off. In case you don’t know, Silly Bandz are basically colored rubber bands shaped like animals, toys, or ...
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