Taming the Counterfeiting Epidemic
A multilayered approach is essential to effectively combat counterfeiting and unauthorized sales.
The Research
- The authors conducted research into the state of counterfeiting from 2017 through early 2020. Funding was provided by CAPS Research, a joint venture of Arizona State University and the Institute for Supply Management.
- During the discovery phase, they ran an in-person workshop and attended the October 2017 annual strategic summit of the Center for Anti-Counterfeiting and Product Protection of Michigan State University.
- The authors conducted individual interviews with more than 20 subject-matter experts in 2017 and 2018.
- The authors also ...
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