Introduction
On Thinking About Taste
Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is relavant to academics and laypeople alike. Theorizations of taste are frequently multi-disciplinary, offering an opportunity to cross-fertilize ideas and concepts. This book provides an interdisciplinary collection of theoretically and managerially relevant research on taste. The chapters in this book reflect the perspective of scholars across a range of academic disciplines such as marketing, sociology, architecture, the humanities and design. Our aim is not to inscribe a boundary around the study of taste, but rather to underscore the impossibility of constraining an object of ...
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