Chapter 11: Working with AdWords

Google AdWords allows you to create advertisements on Google partner websites and Google search result pages, known as paid search. AdWords helps your website receive targeted traffic from Google Search and increase your potential traffic and ranking through the impact that these ads have on your website. AdWords ads can help you achieve search engine optimization (SEO) results much faster and more easily.


Create an AdWord Campaign

Create an Ad Group

Using the Keyword Tool

Using the Traffic Estimator Tool

Using the Contextual Targeting Tool

Work with Analyze Competitions

Create an AdWords Campaign ...

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