2 STRATEGY AND BUSINESS EXECUTION

Developing strategies to produce working plans to execute and drive results

Successful commercial training organisations require a clear strategy and business execution plan in order to achieve, monitor and control the attainment of their goals and objectives.

This chapter looks at a typical approach to this, including the associated components and activities required to develop the strategy that can be used to develop an executable plan.

USING STRATEGY TO SENSE AND SEIZE OPPORTUNITY

Morris Chang (General Instruments, Texas Instruments and Chief Executive Office (CEO) of TSMC) once said: ‘Without strategy, execution is aimless and without execution, strategy is aimless.’1 This is another way of saying that ...

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