9Writing for E-Media

9.1Introduction

As the costs of printing and maintaining inventory increase, content producers are looking for new models to create and distribute technical material. I consider “technical materials” to be books, technical papers, marketing and advertising content for technical products, user manuals, newsletters, safety reports, and so on. The producers of these materials include traditional publishing houses, companies, government agencies, and every other kind of entity. To lower costs, the producers of this written technical content rely increasingly on direct publication via the Web or through electronic media. In addition, because of the efficiency of electronically storing information and the advantages of archiving ...

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