8 DON’T BE YOURSELF
Personality is a wonderful thing in writing. Unless it’s in technical writing.
Technical writing needn’t be dry or dull. I’m all in favour of writing that’s as interesting and as accessible as it can possibly be. However, personality can be a problem because it can sometimes get in the way of what you’re trying to achieve.
THE IMPORTANCE OF CLARITY
Effective communication is all about getting your message across as clearly as possible, and sometimes personality prevents you from doing that. Some of the things that make us so interesting and popular in our everyday lives aren’t quite as lovable on paper. Jokes may fall flat, comparisons may confuse and what we think makes a piece more entertaining may just annoy.
Humour is ...
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