August 2020
Beginner
368 pages
12h 32m
English
Content preview from Techniques of Visual Persuasion: Create powerful images that motivate
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Chapter 6Persuasive Presentations
Hausman’s laws:
Law 1: Everyone worries about having too little material for a presentation and running short.
Law 2: Nobody ever has too little material and runs short.
Law 3: A lot of people giving presentations therefore have way too much they want to cover, they try to cram in and regurgitate too much information, and thus they turn the occasion into a desultory data dump. And they talk too quickly as a result of their panic to wedge everything in.1
Carl Hausman
[1] (Hausman & Agency, 2017, p. 7)
Chapter Goals
The goals for this chapter are to:
Explain what is important in a presentation and what isn’t ...
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