Chapter 11Create Compelling Content with Interviews

Well, the first thing I tell anybody who’s going to be doing interviews is homework. I do so much homework, I know more about the person than he or she does about himself.1

Barbara WaltersJournalist

[1] https://abcnews.go.com/Entertainment/barbara-walters-art-interview/story?id=23737829

Chapter Goals

We can create our own persuasive stories, or we can discover them in others using interviews. This chapter looks at the process of interviewing, both as a host and as a guest. Key points include:

  • Image   How to plan an interview

  •    How to conduct an interview

  •    How to be a good interview guest

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