Chapter 11Create Compelling Content with Interviews

Well, the first thing I tell anybody who’s going to be doing interviews is homework. I do so much homework, I know more about the person than he or she does about himself.1

Barbara WaltersJournalist


Chapter Goals

We can create our own persuasive stories, or we can discover them in others using interviews. This chapter looks at the process of interviewing, both as a host and as a guest. Key points include:

  • Image   How to plan an interview

  •    How to conduct an interview

  •    How to be a good interview guest

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