CHAPTER
5
The content life cycle
If all things change, then change is constant; and total chaos is complete order!
Amid the transitional chaos of the new broadcasting universe, the media life cycle remains constant. Very simply put, content must be created, assembled, distributed, and consumed. This will never change.
Any media business can be described in four phases, as shown in Figure 5.1.
To use the book publishing industry as an example, the four phases are as follows:
Creation: Copy is written, photos taken, cover art designed.
Assembly: ...
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