3Performance- and functionality-focus in product development and acquisitions
Technology-focused acquisitions and product development are directly connected through the “make-or-buy”-decision (Cassiman and Veugelers, 2006; Higgins and Rodriguez, 2006), especially so in high technology industries (Ransbotham and Mitra, 2010). Thus, it is not only highly instructive but also logical to study technology-focused acquisitions in the broader context of product development (Chaudhuri, 2005). In the subsequent sections, I will show that some relevant ideas, concepts and phenomena stressed in the product development literature are readily transferrable to technology-focused acquisitions. Concretely, in section 3.1 I will—as a foundation for the subsequent ...
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