REFERENCES
Chapter 1
1Duarte, N. (2010). Resonate: Present visual stories that transform audiences. [e-reader version]. Hoboken NJ: John Wiley & Sons.
2Sachs, J. (2012). Winning the story wars. Boston, MA: Harvard Business Review Press, p. 7.
3Berger, J.H. (2012). Contagious: Why things catch on. New York: Simon & Schuster.
4Sachs, J. (2012). Winning the story wars. Boston, MA: Harvard Business Review Press., p. 60.
5Haven, K. (2014). Story smart: Using the science of story to persuade, influence, inspire, and teach. Santa Barbara, CA: Libraries Unlimited, p. 31.
6Tooby, J., & Cosmides, L. (2001). Does beauty build adapted minds? Toward an evolutionary theory of aesthetics, fiction, and the arts. SubStance, 30(1–2), 6–27. Retrieved from http://www.cep.ucsb.edu/papers/beauty01.pdf ...
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