November 2017
Beginner
257 pages
7h 20m
English
Content preview from Telling the Design Story
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HUMAN RESPONSE TO STORY 1
This chapter will focus on why we like stories and provide a storytelling primer.
Olivia could sense the growing antipathy with each passing word. “Our firm is so well-equipped to handle the design of your library,” she thought to herself. And she had good reason to; the numbers were good; they had compiled a qualified team and created a detailed action plan. They had even received several accolades for a similar project. When discussing these merits, however, she saw the board of trustees looking at their phones; some were even whispering to each other. So, she paused, and said, “Let me give you an example.” As she told her story, she could see several of the board members put down their phones, lean in, and start ...
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