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Ten Rules for Strategic Innovators by Vijay Govindarajan, Chris Trimble

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CONTENTS

Advanced praise for Ten Rules for Strategic Innovators―from Idea to Execution

Copyright

Dedication

Preface

Acknowledgments

Introduction

Chapter One  WHY STRATEGIC INNOVATORS NEED A DIFFERENT APPROACH TO EXECUTION

Chapter Two  WHY ORGANIZATIONS, LIKE ELEPHANTS, NEVER FORGETCase: Corning Microarray Technologies

Chapter Three TAMING THE ELEPHANT

Chapter Four  WHY TENSIONS RISE WHEN NEWCO BORROWS FROM CORECOCase: New York Times Digital

Chapter Five  TURNING TENSION INTO A PRODUCTIVE FORCE

Chapter Six   WHY LEARNING FROM EXPERIENCE IS AN UNNATURAL ACT

Chapter Seven HOW BEING BOLD, COMPETITIVE, OR DEMANDING CAN INHIBIT LEARNINGCase: Hasbro Interactive

Chapter Eight HOW BEING REASONABLE, INSPIRING, OR DILIGENT CAN INHIBIT LEARNINGCase: Capston-White ...

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