March 2017
Intermediate to advanced
350 pages
8h 4m
English
Content preview from Testing Practitioner Handbook
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Customer journey of a digital shopper in an omni-channel environment – an illustration
The customer shopping experience today is often a combination of a physical and an online store. A customer can look at an item in a store, buy it online, may post reviews online, can return physically to the store, and so on. The following schematic illustrates a customer's shopping journey:
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