Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Note: page numbers followed by “f” and “t” indicate figures and tables, respectively.

Accountability. See Let the Outcomes Speak

Addicks, Mark, 53

Adidas, 58, 59, 61, 157

Aim Higher (vision) (Power #12), 183–189

case study (LG), 183–184

central question, 183

contribution to impact and success, 8t, 185, 185f

critical questions to answer, 189

importance of, 185–187

inspirational power of vision, 184–185

Marketing Leadership Manifestos, 187–189

statistics, 186

Akzo Nobel, 134–136

Alignment of teams, 108–112

Amin, Salman,

Get The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.