October 2009
Intermediate to advanced
272 pages
5h 1m
English
Content preview from The 22 Immutable Laws of BrandingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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12 THE LAW OF THE GENERIC
One of the fastest routes to failure is giving a brand a generic name.
History often leads us astray. In the past, some of the most successful companies (and brands) had generic names.
- General Motors, General Electric, General Mills, General Foods, General Dynamics.
- Standard Oil, Standard Brands, Standard Register Company, Standard Products Company.
- American Airlines, American Motors, American Broadcasting Company, American Telephone & Telegraph, American Express, Aluminum Company of America.
- National Broadcasting Company, National Biscuit Company, National Car Rental.
- International Business Machines, International Paper, International Harvester, International Nickel.
Some companies have even tried to combine two ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.