October 2009
Intermediate to advanced
272 pages
5h 1m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
The 22 Immutable Laws of Branding
1 The Law of Expansion
2 The Law of Contraction
3 The Law of Publicity
4 The Law of Advertising
5 The Law of the Word
6 The Law of Credentials
7 The Law of Quality
8 The Law of the Category
9 The Law of the Name
10 The Law of Extensions
11 The Law of Fellowship
12 The Law of the Generic
13 The Law of the Company
14 The Law of Subbrands
15 The Law of Siblings
16 The Law of Shape
17 The Law of Color
18 The Law of Borders
19 The Law of Consistency
20 The Law of Change
21 The Law of Mortality
22 The Law of Singularity
The 11 Immutable Laws of Internet Branding
1 The Law of Either/Or
2 The Law of Interactivity
3 The Law of the Common Name
4 The Law of the Proper Name ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.