October 2009
Intermediate to advanced
272 pages
5h 1m
English
Content preview from The 22 Immutable Laws of BrandingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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21 THE LAW OF MORTALITY
No brand will live forever. Euthanasia is often the best solution.
While the laws of branding are immutable, brands themselves are not. They are born, they grow up, they mature, and they eventually die.
It’s sad. Companies are willing to spend millions to save an old brand, yet they resist spending pennies to create a new brand. Once you understand the nature of branding, you’ll know when it is time to let your old brand die a natural death.
Opportunities for new brands are constantly being created by the invention of new categories. The rise of the personal computer created opportunities for Compaq, Dell, Intel, Microsoft, and many other brands.
But the rise of the personal computer also put pressure on established ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.