6 THE LAW OF INTERNET ADVERTISING
Advertising off the Net will be a lot bigger than advertising on the Net.
Death and taxes used to be the only certainties in life. Today you can add one more: advertising.
Advertising messages are ubiquitous. Everywhere you turn you’ll find an advertising message. From television to taxicabs to T-shirts. From billboards to buses to bathrooms. (Now you can’t even take a leak without being exposed to advertising.) In some circles, elevators are considered the next fast-rising advertising medium.
Every major auto race, golf tournament, and tennis tournament has a corporate sponsor. All the bowl games are already taken, from the Hooters Hula Bowl in Hawaii to the AT&T Rose Bowl in Pasadena to the Nokia Sugar Bowl ...
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