October 2009
Intermediate to advanced
272 pages
5h 1m
English
Content preview from The 22 Immutable Laws of BrandingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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11 THE LAW OF TRANSFORMATION
The Internet revolution will transform all aspects of our lives.
In business there is never only one way to do anything.
- Some people prefer to shop in specialty stores, some people in department stores.
- Some people prefer to shop in supermarkets, some in neighborhood stores.
- Some people love shopping malls, some don’t.
- Some people love to buy from catalogs, some don’t.
- Some people go to Wal-Mart because the prices are low. Some people go to Neiman-Marcus because the prices are high.
- Some people will turn to the Internet for much of their shopping, information, and communication needs. Some people won’t.
- Some products and services will be sold or distributed primarily over the Internet. Some products and services ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.