The 22 Immutable Laws of Branding

11 THE LAW OF TRANSFORMATION

 

The Internet revolution will transform all aspects of our lives.

In business there is never only one way to do anything.

• Some people prefer to shop in specialty stores, some people in department stores.
• Some people prefer to shop in supermarkets, some in neighborhood stores.
• Some people love shopping malls, some don’t.
• Some people love to buy from catalogs, some don’t.
• Some people go to Wal-Mart because the prices are low. Some people go to Neiman-Marcus because the prices are high.
• Some people will turn to the Internet for much of their shopping, information, and communication needs. Some people won’t.
• Some products and services will be sold or distributed primarily over the Internet. Some products and services ...