October 2013
Intermediate to advanced
176 pages
6h 34m
English
Content preview from The Ad-Makers
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Animatic Assemblage of still images and short video to create a rough moving storyboard, often used to support a treatment when pitching for a job.
(Arri) Alexa Professional digital film-style motion picture camera, introduced by Arriflex in 2010.
ASC American Society of Cinematographers.
Brief The distilled outline of what the client wishes to achieve with an advertisement, in terms of content and communication to the audience.
Board Script equivalent, containing images, dialog, direction, and tone, to be used as a blueprint for the production phase.
Cannes Lions International Festival of Creativity Preeminent annual festival, awarding the finest international commercials.
CGI Computer Generated Imagery.
CMO Chief Marketing Officer. ...
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