[26]Essai: On Paragrammatic Uses of Organizational Theory — A Provocation*
Yiannis GabrielSchool of Management, Imperial College, London, UK
Abstract
Having indicated some of the recurring difficulties in establishing a conceptual or philosophical link between theory and practice, the author examines the relation between organization theory and the practices of academics, managers and other organizational participants. He argues that this relation is shaped by the way organizational theories are disseminated in the face of an expanding hegemony of consumerization and consumerism. Like other commodities, organizational theories are not used passively, in general, but in a creative, opportunistic and individualistic way. In this, ...
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