The Agile Developer's Handbook

Step 3 – The product vision

The Product Owner in Scrum is the person responsible for holding the product vision; this is a view of the product overall and what problem, or problems, it solves for your customer. Our Product Owner maintains the bigger picture and shares relevant information so that our team can tie back any decisions they make while on a mission.

There are several ways that the product purpose can be defined; it's usually in the form of a business case. For example, a Lean Start-up would use a Lean Business Canvas. The product vision differs from the product purpose in that it is a shorter, punchier version, something that gets people excited and engaged. Many activities will help us create a product vision and make a business ...