Chapter 7

Visioning

This chapter examines visioning activities. In visioning, stakeholders articulate a vision of the future state that will be realized by the product or endeavor and the reason for embarking on the initiative. Visioning is carried out when developing a new product or undertaking a major change. It is revisited quarterly and as required by changing circumstances, such as a new market opportunity—or loss of an opportunity—due to unexpected regulatory changes. Figure 7.1 highlights the activities included in this chapter.

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Figure 7.1 Chapter 7 on the map

The chapter begins with the first step in the process, root-cause analysis. ...

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