This chapter examines visioning activities. In visioning, stakeholders articulate a vision of the future state that will be realized by the product or endeavor and the reason for embarking on the initiative. Visioning is carried out when developing a new product or undertaking a major change. It is revisited quarterly and as required by changing circumstances, such as a new market opportunity—or loss of an opportunity—due to unexpected regulatory changes. Figure 7.1 highlights the activities included in this chapter.
The chapter begins with the first step in the process, root-cause analysis. ...
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