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The AMA Handbook of Project Management, 3rd Edition by Jeannette CABANIS-BREWIN, Paul C. DINSMORE

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CHAPTER 4Initiation Strategies for Managing Major Projects

PETER W. G. MORRIS; INDECO, LTD.

The initiation of a project largely determines how successful it will be. The crucial point about the model presented in this chapter is that all the items must be considered from the outset if the chances of success are to be optimized. The project must be seen as a whole, and it must further be managed as a whole. While our focus here is on large, broad, community-based projects, the same principles apply, on a lesser scale, to other projects.

The strategic model for managing projects discussed in this chapter is shown in Figure 4-1. Its logic is essentially as follows:

• The project is in danger of encountering serious problems if its objectives, general ...

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