September 2010
Beginner
544 pages
17h 36m
English
book
The AMA Handbook of Project Management, 3rd Edition
by Paul C. DINSMORE, Jeannette CABANIS-BREWIN
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CHAPTER 21Project Management: A Strategic Asset?
“Winning isn’t everything, it’s the only thing.”—Vince Lombardi (1913–1970)
WHAT IS STRATEGY?
“Clear goals, understanding the competitive environment, resource appraisal, and effective implementation—form the key components of business strategy.”1 Developing and sustaining a competitive advantage is about winning in the marketplace and winning in the marketplace is about improved company performance as measured in financial terms.
In the competitive marketplace, companies must deliver greater value to customers. The struggle to gain and sustain competitive advantage warrants that companies develop ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.