CHAPTER 21Project Management: A Strategic Asset?

KAM JUGDEV, PHD, PMP, ASSOCIATE PROFESSOR, CENTER FOR INNOVATIVE MANAGEMENT, ATHABASCA UNIVERSITY

“Winning isn’t everything, it’s the only thing.”—Vince Lombardi (1913–1970)

WHAT IS STRATEGY?

“Clear goals, understanding the competitive environment, resource appraisal, and effective implementation—form the key components of business strategy.”1 Developing and sustaining a competitive advantage is about winning in the marketplace and winning in the marketplace is about improved company performance as measured in financial terms.

In the competitive marketplace, companies must deliver greater value to customers. The struggle to gain and sustain competitive advantage warrants that companies develop ...

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