NEWSLETTERS
Corporate newsletters are written to publicize news about a company or department for reading by employees or customers. Newsletters can be distributed on paper, sent via email, or posted on a Web site (Figure 42).
Regardless of whether they are paper or electronic, corporate newsletters usually involve a front page, inside articles, and announcements on the back page.
Front page news focuses on achievements, success stories, or changes that affect the audience.
Example: a new contract, completion of a project, opening of a new office, launch of a new product, hiring of a new executive
Inside articles:
Usually include departmental ...
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