QUESTIONNAIRES AND SURVEYS
Questionnaires and surveys are used to gather data about customers and employees for use in decision making, marketing, and the development of new products and services. (Figure 60.)
Questionnaires can be distributed on paper or online. Online surveys are especially helpful because they can be emailed as links and the results can be automatically tabulated into a database or spreadsheet.
Using a questionnaire is a multistage process involving the design and development of the questions, determining the survey group, conducting the survey, and then interpreting the results.
Questionnaires are usually designed to gather qualitative or quantitative data.
Qualitative surveys ask about opinions and ask respondents to rate ...
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