SALES LETTERS
Sales letters are written to catch the attention of readers in an attempt to sell them a product or service. When writing a sales letter, consider these tips (Figures 74 and 75):
A good sales letter focuses on what interests the readers:
The benefits to the customer
How the customer will use the product or service
If the letter is not personally addressed to the reader, start the letter with a headline that:
Describes the key benefit ...
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