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The AMA Handbook of Business Documents by Jennifer WAUSON, Kevin WILSON

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SALES LETTERS

Sales letters are written to catch the attention of readers in an attempt to sell them a product or service. When writing a sales letter, consider these tips (Figures 74 and 75):

A good sales letter focuses on what interests the readers:

image The benefits to the customer

image How the customer will use the product or service

If the letter is not personally addressed to the reader, start the letter with a headline that:

image Describes the key benefit ...

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