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The AMA Handbook of Business Documents by Jennifer WAUSON, Kevin WILSON

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SPEECHES AND ORAL PRESENTATIONS

Writing a speech involves writing a script that can be memorized or read from a teleprompter, as well as speaker notes that the speaker can refer to during the presentation. (Figure 78.)

In planning a speech, keep the following in mind:

image Is the purpose of the speech to inform, instruct, or persuade?

image An informational speech focuses on facts.

image An instructional speech explains how to do something.

A persuasive speech ...

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