CHAPTER 9
Banking on the Future
The public can learn to respect and trust bankers again—but this will only happen through our actions, through helping businesses grow, and thereby participating in the economic recovery. But growth in itself is dependent on a strong banking sector. You don’t make the economy stronger by making the banks weaker.
—Ana BotinCEO, Santander1
To perform profitably and sustainably, banks need leaders who can foresee the future beyond banking—through key trends in economics, demographics, and technology. Forecasting can inform any industry, but it is particularly critical in commercial banking. To store deposits, make loans, and provide other financial services effectively, banks must maintain constant awareness of what ...
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