October 2009
Beginner
602 pages
19h 50m
English
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Vertical Search Engines
Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set (as already mentioned, Google calls them onebox results). Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. These may be standard offerings from these vendors, but they are distinct from the engines’ general web search functions.
Vertical search results can provide significant opportunities for the SEO practitioner. High placement in these vertical search results can equate to high placement in the web search results, often above the traditional 10 blue links presented by the search engines.
Vertical Search from the Major Search Engines
The big three search engines offer a wide variety of vertical search products. Here is a partial list:
Google Maps, Google Images, Google Product Search, Google Blog Search, Google Video, Google News, Google Custom Search Engine, Google Book Search, Google US Gov’t Search, etc.
- Yahoo!
Yahoo! News, Yahoo! Local, Yahoo! Images, Yahoo! Video, Yahoo! Shopping, Yahoo! Audio Search, etc.
- Bing
Bing Image, Bing Video, Bing News, Bing Maps, Bing Health, Bing Products, etc.
Image search
All three search engines offer image search capability. Basically, image search engines limit the data that they crawl, search, and return in results to images. This means files that are in GIF, TIF, JPG, and other similar formats. Figure 2-29 shows the image search engine ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.