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The Art of SEO
book

The Art of SEO

by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
October 2009
Beginner content levelBeginner
602 pages
19h 50m
English
O'Reilly Media, Inc.
Content preview from The Art of SEO

Chapter 10. Domain Changes, Post-SEO Redesigns, and Troubleshooting

Whenever you make structural changes to your website, there is a risk that you will confuse the search engine and harm your search rankings. This can include changing your domain name, changing your content management system (CMS), redesigning your site—anything that fundamentally alters the landscape of your web presence.

In this chapter, we will review these types of scenarios from the top down. Be ready to refer back to Content Delivery and Search Spider Control in Chapter 6 to review the technical specifics of options for moving content from one location to another.

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Publisher Resources

ISBN: 9780596809133Errata Page