Chapter 10. Domain Changes, Post-SEO Redesigns, and Troubleshooting
Whenever you make structural changes to your website, there is a risk that you will confuse the search engine and harm your search rankings. This can include changing your domain name, changing your content management system (CMS), redesigning your site—anything that fundamentally alters the landscape of your web presence.
In this chapter, we will review these types of scenarios from the top down. Be ready to refer back to Content Delivery and Search Spider Control in Chapter 6 to review the technical specifics of options for moving content from one location to another.